From leading one of Eurasia’s biggest betting operators to building premium sports-media ecosystems, Lasha Machavariani has spent the last decade turning “impossible” opportunities into market-defining successes.
In this exclusive interview, he shares how SMH Global brought Setanta Sports and La Gazzetta dello Sport to the region, blended business with passion through charity games and grassroots initiatives, and is now shaping the future of iGaming, sports media, and advisory services across Eurasia.
